Chemfolio Resume

THUCHEM

RESUME

2025

CHEM DUONG

As logical and creative thinker, I believe exceptional design encompasses context, semantics, functionality, and user experience. Proficient in user research, frontend design, coding, and programming, I bring a holistic approach to UI/UX. My background spans graphic design, photography, fashion, multimedia, and social media management, providing an ability to collaborate all mediums in my creative works.

Drexel University, Westphal College of Media Arts & Design
B.S in User Experience and Interactive Design Major/Graphic Design Minor
Honors and Awards: Dean's List, Drexel President Scholarship, Westphal Portfolio Scholarship

EDUCATION

Expected Graduation: June 2025
GPA: 4.00/4.00

PROFESSIONAL EXPERIENCE

SimpleTire – Marketing Intern

Spearheaded a weekly email and SMS campaign on Iterable CRM with 400,000 reaches and an average of 800 unique clicks per email and an average of 300 conversions per commercial email
Designed 8 distinct content email templates for 20+ customer relational emails using Figma to enhance communication and boost brand awareness through CRM marketing
Brainstormed, filmed, and edited 60+ promotional videos for SimpleTire’s Instagram featuring products from 300+ tire brands, driving a 200-follower increase and 3M+ views on reels
Developed two branded TikTok filters using Effect House, making them publicly available to boost social engagement and connect employees while promoting brand identity

Remote | 04/2024 – 09/2024

VELA - Vandy English Language Academy - Social Media Head, Art Director

Develop cross-channel social media platforms (Facebook, Instagram, Tiktok) to promote the educational services of the company, increasing 300% followers over two years with an average 500,000 Tiktok views/month
Devise promotional strategies for student recruitment activities on both online platforms and offline marketing, resulting in $60,000 revenue and 600+ student enrollment over two years
Design a new branding key visual and 300+ social media posts using Photoshop and Art Illustration, helping reconstruct the academy’s image and raising up to 200,000 accounts reach over two years

Remote | 03/2020 – Present

ZeroEyes - Creative Intern

Spearheaded web design initiatives to enhance user experience and visual appeal, resulting in a 25% increase in user engagement and a 30% reduction in bounce rate
Initiated rebranding efforts, collaborated with 20 single-threaded owners to align the website with Zero Eye's vision and mission
Conducted comprehensive user experience research to inform better design decisions and highlight key products, driving interaction per visit up by 10%

Conshohocken, PA | 03/2023 – 06/2023

United Safety & Survivability Corporation - Creative Intern

Led page-restructuring initiatives to improve navigation, resulting in a 15% increase in time spent on site and SEO by 35%
Designed marketing content for the collaboration between Zero Eyes and USSC, boosting referral traffic by 23%
Conducted 3 website analyses with 5 single-threaded owners, identifying the root cause behind USSC's website decreasing traffic

Exton, PA | 06/2023 – 09/2023

DEADEND - Graphic Design Trainee

Promote DEADEND fashion products and merchandises through social media (Facebook, Instagram), creating 100+ visual contents across platforms with a total of 22,000 followers
Manage visual material and retouch for three photography global collections, namely “The first drop”,” Phông Bạt”, and “Conchó” with a 90% reach increase on online platforms
Experiment with 50 types of fabrics, sewing, and printing techniques throughout fashion design production process

Remote | 09/2021 – Present

LE HONG PHONG FESTIVAL - Graphic Designer

Designed graphic/printing artworks to promote a 28,000-follower Facebook fanpage, increasing the reach by 90%
Collaborated with a 10-person team to devise a 30-element key visual for the music festival
Coordinated with 50-person team to work with celebrities and professionals to streamline the 10,000-attendant music festival

Vietnam | 10/2019 – 02/2020